co|media: end-to-end and native online media productions.

This project is the result of several years investigating, developing proof-of-concepts, analyzing and discussing with creative professionals on how to simplify media workflows and potentially provide a common framework to combine several production project types, sizes and formats.

At this point, I believed there was an option to achieve this vision through a solid data and process foundation, blending horizontally BUSINESS, STORY, PROJECT and MEDIA modular tools and vertically customized workflows.

We developed several functional prototype applications and performed a market research with professionals from large high-end companies and small boutiques across several industries in the Digital Media content production.

(please contact me to see the full version: http://youtu.be/MSjIFX_DfcU)

This subject is one of the holly grail chased in the last years by multiple product developers, service providers and in-house dev tools from production companies, with different levels of success and failure.

co|media approach was not to enforce a monolithic end-to-end solution where different team sizes must use the tools out of the box. Although it had some customizable components and mix-and-match features, it was not either the intention to provide a single flexible platform for all.

co|media concept evolved during the incubation to a 100% virtual production house online where professionals in the network would use co|media platform for co|media productions.

Co-developed with Mateo Davy.

Update 2010: this project is now on hold, but I think the model should be still valid considering we have seen similar success cases in other non-media markets.